Every business needs marketing. It’s a relationship as old as the caveman trading some berries for some meat. There’s no point in having one without the other. And in the internet age, marking is easier, cheaper and more effective, making it more accessible to any business owner. But you’ve got to know what you’re doing. Read our guide to understanding the ins and outs of online digital marketing.
With digital marketing data
Digital marketing differs from traditional media marketing in a few key ways, the first being that it can allow for a two-way conversation. Either through your website, marketing emails, reviews, social media, etc., your customers can engage with you and your business, allowing you to make improvements in real time. You want to foster as much engagement as possible so allow for the chance to offer comments by keeping a comment tab on your website, setting up social media business accounts, etc.
The other is that you can now track your audience’s movements. You will be able to see how they found your website, what they are engaging with, what prompted them to buy and more.
With the right team like SEO Sydney, you can utilise this valuable information that can allow you to grow your business even further.
With a solid website
Keeping a business website isn’t as simple as having a .com place for your customers to go when they hear of you. Whether you’re advertising a soda, selling garden furniture or promoting a casino, your business’ website will be your customer’s first impression of you, so it should look professional and work well.
Any information should be clearly available to the user, and any bugs or glitches smoothed out so that the customer has a clear path to a sale. Your customers are impatient creatures who will not tolerate long loading times or buffering and will simply click off.
Making your website look high quality is also a must. At best, if you have a website that looks unprofessional, your customers might assume the product is of equal quality, and at worst they might click off thinking that your site is a scam site.
With high quality content
Similarly to your website, you will also want to make sure your content is high quality and engaging. As mentioned above, the quality of your presence online will reflect the product itself, so make sure that any content made around your business is of high quality.
This means you will need to be, depending on the platforms you choose to promote on, a cameraman, a photographer, an editor, and more.
With us all carrying a camera in our pockets nowadays, these talents are more accessible than ever. But if you’d like a little extra advice, there are plenty of online courses in photography, filming, editing, etc.
You will have to adapt your content for the audience on the social media platform, so it’s handy to know what they each stand for. For example, Instagram favours pretty content where Twitter wants you to get straight to the point.
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